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Online Gaming as Marketing and Sales Catalyst
| In: MCM - MBA thesis; Class 2002 |
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Keywords:
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Online games
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Entertainment
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Advergaming
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Product Placement
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Parent document:
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Text type:
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working paper
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Language:
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English
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Quality:
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internally reviewed
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Authors:
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Kleeberger, Jurgen
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| Abstract: |
Today, interactive gaming is the most popular activity on the Internet. In fact, 47 million casual gamers are now playing on the Web, and 5.4 billion minutes are spent each month playing online games! Behind these impressive figures are customers with enormous purchasing power seeking fun and willing to spend money. Since emotional stimuli and virtual experience are needed to steer today's fun-focused consumers, I prove that online games are able to deliver, motivating consumers in a significant way. In addition, I describe how online games are currently used in the marketing arena.
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| Citation: |
Kleeberger, Jurgen(2002): Online Gaming as Marketing and Sales Catalyst, in:MCM - MBA thesis; Class 2002, http://www.mediamanagement.org/modules/pub/view.php/mediamanagement-143, [01/07/2009]
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| Full text download: |
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