NetAcademy on Media Management
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NetAcademy on Media Management
The motivation for this NetAcademy is based on the fact that research on Media Management is completely new and no common body of knowledge has yet been established. At the same time, the media industry is underlying fundamental changes, altering the whole existing structure of the industry.
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© 1996 - 2004 Institute for Media and Communications Management,
University of St.Gallen, Switzerland. All rights reserved.
University of St.Gallen, Switzerland. All rights reserved.
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